Tuesday, September 25, 2012

Flying High


Joshua has this thing about him.............something about always being out in the midst of the action.  It's one of those amazing qualities that for me, makes him.....well, him.  He is all in.  There is NO halfway for Joshua and that goes for his athletics, life and his photography.  He's the kind of guy that you want to work with because he pushes you and the project to its limits.  Take a look at more of his work ~ you'll see what an asset he can be for "getting it."

www.joshuaweinfeld.com

Monday, September 17, 2012

Peanut Butter and Nir Adar............

So, I took the Summer off from blogging...........I'm sure it was okay for many of you, but for me - it was a little weird, but I thought I needed the break.  I'm back and ready to chat more.

Today, Jim Scherer is working on this fabulous project involving ice cream and today is the first time that I have FINALLY met Nir Adar in person.  Nir Adar, for those that do not know...........he is an incredible food stylist, he is known all around for his fabulous work and most specifically, he is the ice cream food styling KING!  I have hired him many times and unfortunately, we had never met till today.

Food stylists are such important members of the creative team and over the years I have truly come to respect these true professionals.  They bring their skills to each and every project and elevate everything they touch.  I feel very fortunate to know so many of these creative collaborators and am pleased to finally put a face to a name, now I can call Nir a friend and peer in the industry that we love so much.

Down the road, we'll show you some of the fantastic work, but for now - I can just say that PB might be included somewhere during the day.  Fun times!
www.jimscherer.com