Ironic LOVE.........everyday.

It's kind of ironic that I am posting this "Valentine's" imagery, because so much pressure is placed upon people around this "love" focused holiday, but truly - it's always been a holiday that I wish it didn't exist.  Why?  Because I really hope that everyone would show their love for each other every day - not just on this designated holiday.  Yes - it's nice for someone to ask you to "Be my Valentine", but wouldn't it be just as nice if we could simply remember to treat each other with kindness everyday and to remember to tell those around you, how much you care for them, all the time?

So, here I am, posting something about love.............. I LOVE my family.  I LOVE my dog.  I LOVE friends.  I LOVE photography.  I LOVE working with so many of you.  I LOVE being a part of the photography and advertising community.  I LOVE being from Boston.  I LOVE having fun.   Oh, and I LOVE chocolate!  So sue me?

Now it's your turn..........can you let your love show?

Thanks Jim for your inspirational imagery.
www.jimscherer.com

A special nook..........

The Butcher Shop............does it sound like a place that you'd want to eat?  Maybe not, but these images certainly make it look like just the place I'd like to have some lunch.  Yum.  Topher did a great job capturing the atmosphere of this quaint place.  Just the kind of place I think I may head to - right now!

www.tophercox.com

LOVE.

Jim Scherer and Beth Wickwire collaborated on the sweet stop-motion animation.  Take a moment to enjoy this treat!  Click on the pic and watch the youtube video.  Have fun!

www.jimscherer.com

Dreaming of Winter, and all the thrills........

Oh yes, I am sitting here working feverishly today. Mailing lists, postings, calls and estimates, but in the back of my head - I am still dreaming of Winter with snow and making some runs down a mountain full of speed and wind running past my ears. The sights and sounds that happen and the pounding of ones heart, as the thrill of tackling the mountain is eerily similar to a crazy production, filled with twists and turns where you don't know what is coming, but you are prepared for anything. It's the life of a thrill seeker or a producer, at least that is how I see it. It's kind of funny how a producer is ready to deal with anything that is thrown their way and actually, that's a lot like an athlete that is ready for anything that comes their way. I love the "fever pitch" and look forward to each opportunity to tackle the mountain and the work. Joshua is also a thrill seeker and actually - all of the photographers that I work with are a bit like that. We all have passions - that is what makes us special and able to take on the projects that come our way.

Thanks for all of the thrills ~ keep them coming!

www.joshuaweinfeld.com

Food, Fashion and Fun!

This was an incredible collaborative shoot that Jim Scherer did with Dana Moscardelli and Catrine Kelty ~ two wonderfully creative stylists. It was a great project that everyone walked away from it simply blown away by what strong images had been created. It simply was an example of a "perfect storm" of the creative kind!

To see more:
http://scherer-food-photography.com/featured/

www.jimscherer.com