Topher has created an incredible relationship with this medical client and is a great problem solver. When the situation needs to be just right, he and his crew can make it happen. Take a look at his work when you have a chance.
www.tophercox.com
Thursday, July 28, 2011
Medical Stuff ~ and it's ALL produced, how cool is that???
Topher has created an incredible relationship with this medical client and is a great problem solver. When the situation needs to be just right, he and his crew can make it happen. Take a look at his work when you have a chance.
www.tophercox.com
Friday, July 22, 2011
Drinks, drinks and more drinks..............
Oh my goodness, it's a hot one out there folks! Please stay hydrated and, sit in front of the computer in your AC and look at Eric Kulin's cool work...........why not? Of course, that's if you can't be in a pool, sprinkler, lake or sitting at the ocean!
www.erickulin.com
Tuesday, July 19, 2011
Agency Access & Amanda Sosa Stone on DIRECT MAIL
Direct Mail That Worked
Question: What key elements make a direct mail piece successful and grab attention?
I believe the key elements for a good direct mail piece to be universal to any market. I have had the opportunity to receive amazing mail campaigns from the agency world as well as the good fortune to work with clients from around the world who do outstanding work. I know what has worked for me in the past and what is currently working for my clients. Here are the four basic KEY elements for any successful direct mail piece.
1. A Great Image
This should go without saying, but I am going to say it again: If you are going to spend money on a large mail campaign, which is always a significant investment, you must send the BEST of the BEST. I remember one of my favorite direct mail pieces I received over a decade ago from Henry Horenstein. The images are stunning! I have kept this promotion for years. I also really love the impactful beauty and strength of the latest mailer from Coolife Studio - the still life photography team of Carole Beaupré and Pauline Rochas:
2. An Interactive Piece
My mentor always taught me this. While interactive might mean “internet" to you in this case it means that you are involved in and part of the actual direct mail campaign. Aaron Fallon took his campaign and made sure there was more to the piece. It functions as a holder for his promos, a business card and offers some insight into his personality – while showing an additional image:
3. A Clear, Visual Communication
Be sure your target market understands what you are selling. What is your visual style? Here, Patrick Molnar clearly states his strength in lifestyle photography. Be sure to communicate it clearly, effectively, and consistently. Pat put together the entire booklet supporting his work, style, and his end product:
4. A Good List
Knowing how many pieces you can print starts with knowing what you can afford. Once you have a working number of how many people you can afford to send to, use that number to build a targeted list of people. I use this formula when building my clients' lists:
- People you have worked with and want to keep as a client,
- People you have connected with in the past (meetings or shown interest),
- People who click through to your site from your electronic promotions,
- Your dream clients and,
- "IF" you can afford it - the top buyers and creatives that work in your TARGETED markets.
Use these four elements and your investment in your company will be a wise one.
Monday, July 18, 2011
Doctors CAN be cool..........well, we think so ~ sometimes.
John just has a thing for working with people that normally aren't the "easiest" people to photograph. Not that there is anything wrong with professional doctors, authors, financial wizards, etc..............it's simply that sometimes they don't like being in front of the camera. John has this incredible knack of making everyone feel comfortable and he always brings back "the" shot. Seriously, he does. He's masterful at making people feel right at home - whether it is a full day shoot OR ten minutes, because that is all they have to give. He makes it happen.
See more of John's work.........I think you'll be impressed. Really.
www.johnearlephoto.com
Friday, July 15, 2011
Summertime appointments............
Summertime has actually been VERY busy for appointments, yahoo! I have really enjoyed running around and visiting people. It's been kind of laid back, which has been quite nice for truly getting to hang out with creatives and talk about our photographers, their work and mutual interest in projects and such. I think that appointments during this kind of a situation is really ideal. Thank you to the many agencies that have open their doors and welcomed me inside. Thank you to the many creatives that have brought me in and made me feel very comfortable. Now ~ let's see the fruits of the labor!! I hope.
Tuesday, July 12, 2011
Copyright.........it REALLY matters.
Please take a moment and look at some conversations regarding Jay Maisel defending his copyright ................here are two comments that I believe are worth your time:
Friday, July 8, 2011
NBA LOCKOUT...........whatever.
I love this shot of Joshua's. Simple, clean, dramatic - awesome lighting. Basically, whether the lockout continues for the NBA and/or the NFL..........sports an sports photography will keep on happening and Joshua will be there. Great stuff. Love it..........Hey Joshua, what's the next ride?
www.joshuaweinfeld.com
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