Monday, April 24, 2017

Haitians.........beautiful humans, like you and me.


Rodney Rascona has spent a lot of time in Haiti - focusing on the people.  What a rich country, in tradition, in family, yet by far - the most destitute country in the Americas.  Nearly 60 percent of Haitians live on less than $2.42 per day........could you live on that little?

Currently, our Homeland Security Secretary is considering the expulsion en masse of some 50,000 Haitians that are now living legally in the United Stated.  Think about that.  This land of 10.4 million that is still reeling from the huge earthquake in 2010, the ongoing cholera epidemic and an incredibly devastating hurricane that swept the island only last Fall, may need to deal with a huge influx of humans that it will not be able to handle.

Rodney covers these humanitarian issues.  He covers them on the ground, where they live day in and day out.  Gets to know the people and shows the reality, the truth and beauty of who they are......exactly like you and me.

Monday, March 27, 2017

Take a moment. No, really.


Taking a moment to simply drink in all of the good around us.

So life does certainly throw all of us curve balls and with all of the stuff coming at us, it can often begin to feel quite overwhelming.  That said - we somehow have to find a way to rise above it.  For most of us, that can certainly be a challenge.  Loads of pressure, time sensitivity - everything coming at you with high expectations, no room for error and not a lot of time for reflection built in.

Reflection is exactly what you need.  You need to give yourself some time and room.

Why?  Because in the end, if you don't reflect as you are going along, then why are you really doing anything at all?  Take a few minutes to sip the tea or coffee, linger a bit longer on the taste of that muffin and look out the window and see the beauty around you.  You really will be more productive in the end if you really take stock in all of the goodness, YOUR goodness.

A close friend of mine and I were in touch this morning.  She had recently experienced a huge loss and we spent a few minutes together, not that either of us didn't have plenty on our check list of "things to get done today."  Yet - we took the time.  It was necessary.  That set me on the right path of the day - taking time for her, for us and reestablishing how important she is to me and hopefully showing some support for her, when she needs a little love and lift.  Life is important, don't get bogged down by so much of the other stuff that you can't see all of the value that's right before us.

It may be time for another cup, enjoy.

Eat well.  Live happy.


Wednesday, March 8, 2017

A day to celebrate women.


International Women's Day.

A day to celebrate the women in our lives and all over the world.  

We are a part of everything.  We are a part of the fabric that makes the world sing. 

We are proud.  We are strong.  We will overcome.  We will resist.  We will be loud.  We will be proud.  We will collaborate.  We will be inclusive.  We will work hard.  
We will expect nothing, but the best and accept nothing less.

Rodney's world has always focused on a can do approach for all.  
Justice. Humility. Equality. Pride.


Thursday, January 26, 2017

So, DO something about it!!!



What to do?  Do SOMETHING!  And that is what many of us are doing.  We will not stand by watching as the world is changing and that can be quite empowering.

As Advertising professionals journalists, we have the power to report, document and inform people and their lives.  Thank goodness for that.

Rodney Rascona is an example of that - he has worked tirelessly over 17+ years in the oddest of place to bring the harsh realities of lives to light.  I had the pleasure of originally meeting Rodney when he shot for Volkswagen - shooting cars all over the place, in incredible locations at the twilight hours for the golden light was what was necessary.  It was an incredible experience where I learned a lot and a thrill was to be had for the long hours, hard work and beautiful finished product that made us all smile upon completion.  That all said, the work that makes me the proudest of Rodney, is the work he's done under the radar, in many ways.  Traveling in 2004 to document the Southeast Asia Tsunami, the hours spent capturing inner beauty of the Haitians after hit by an earthquake, the Ethiopian famine, women fighting for their rights in the Congo and many, many NGO projects, too many to name.

He has done it all and captured these folks sometimes in their harshest hours, but with dignity.

So, here's my call to action for all of us.  We MUST find a way to live out our passion, while helping others.  Find your calling and make it happen.

You can find out more about Rodney and his incredible work, stills and videos:
http://beakstreetbugle.com/articles/view/565/dont-moan-organise

And Rodney's website:
www.rascona.com



Tuesday, November 29, 2016

Stepping out of your comfort zone...............


Life is not about walking a straight line, I mean - you can.........but is that the best way to experience life?  Probably not.  

Part of being involved in this crazy, creative Industry - photography, advertising, editorial, publishing, marketing, etc - it's kind of always being ready for whatever is being thrown at you and not letting things really shake you.

So, a straight line is not normally how things work........it's more about ducking when something comes barreling at you unexpectedly, it's making a shoot work when the talent isn't exactly "into it", making a situation turn from disastrous to sensational and somehow finding a silver lining when things kind of look bleak.

Yes, this month seemed to me to be pretty bleak, but letting things stay that way really isn't an option.  I need to (and possibly you too) need to pick myself up by my boot straps and get back on the horse and not be thrown by the unexpected.  Make lemonade out of lemons......and step out of my expected comfort zone and see what is out there.

There are a bunch of people that I run into in daily life that do this all the time - you may be one of them and I feel like many of the photographers that I work with, tend to have that kind of approach to life.  Deal with it and make it work.  So don't expect to follow a straight line........jump in or jump off - find a different way of approaching things.  It MAY just be refreshing.



Thursday, October 6, 2016

A Helping Hand.


A helping hand.
We all could use one from time to time.

Many locales are being ravaged by a hurricane as I type this and on a daily basis there are needs throughout the world.  Rodney has had a chance to lend a hand on a number of projects.  Working on behalf of great clients and impactful projects, such as Global Relief, Red Dirt Road, UNF-GACC, Black Inside, Somalian Exile, The Indian Tsunami, as well as The Pink Door - Haiti.

Our hope is that in our own way - we can lend a hand and be there to help.  Projects that have teeth and that are looking for partners to tell a story, you have found a home.  Rodney can pull together a team that can provide you with the right catalyst to bring your project to fruition with heart and soul.

It will be time again to lend a helping hand and we will be there.
May we all find a way to be there to help.




Thursday, September 15, 2016

What's the story?


Do you ever hang out in places - whether doing work, having a cup of coffee or just waiting for someone and you make up stories about the people you are seeing?  Maybe it is just me, but I like to think that many of us, especially in the creative end of the business - make up these incredible stories about what is going on with this person, who they are meeting, where they have been.  

Ironically, as I thought about this more and more - I realized the correlation between creative minds creating imaginary stories and photography visionaries creating stories with their images - especially still photographers.  One image needs to capture a lot of information - so that the person viewing it can see the details and get it.  I love that!  It's kind of what makes me want to do, what I do each day.  Create a story in one shot (okay - sometimes maybe a few more images than that - but you know what I mean).

So, here's an image.  Joshua shot it......there is a story behind it.
What's the story you think it should tell?