Flying High

Joshua has this thing about him.............something about always being out in the midst of the action.  It's one of those amazing qualities that for me, makes him.....well, him.  He is all in.  There is NO halfway for Joshua and that goes for his athletics, life and his photography.  He's the kind of guy that you want to work with because he pushes you and the project to its limits.  Take a look at more of his work ~ you'll see what an asset he can be for "getting it."

www.joshuaweinfeld.com

Peanut Butter and Nir Adar............

So, I took the Summer off from blogging...........I'm sure it was okay for many of you, but for me - it was a little weird, but I thought I needed the break.  I'm back and ready to chat more.

Today, Jim Scherer is working on this fabulous project involving ice cream and today is the first time that I have FINALLY met Nir Adar in person.  Nir Adar, for those that do not know...........he is an incredible food stylist, he is known all around for his fabulous work and most specifically, he is the ice cream food styling KING!  I have hired him many times and unfortunately, we had never met till today.

Food stylists are such important members of the creative team and over the years I have truly come to respect these true professionals.  They bring their skills to each and every project and elevate everything they touch.  I feel very fortunate to know so many of these creative collaborators and am pleased to finally put a face to a name, now I can call Nir a friend and peer in the industry that we love so much.

Down the road, we'll show you some of the fantastic work, but for now - I can just say that PB might be included somewhere during the day.  Fun times!
www.jimscherer.com

Puma......the speed of BOLT

Eric Kulin has had a great relationship over the years with Puma.  Fun stuff, great product.  Kind of like a win-win, we say.  He has a lot more to see, just not here on this post.  Take a look, when you have a chance.

www.erickulin.com

Simple elegance.

The quiet beauty of this piece that Jim Scherer worked on with Catrine Kelty is simply one project that I adore.  It also seems like such a fitting set of images to share on this day, Good Friday and the beginning of Passover.  So much beauty around us, if we take the time to see it.  I am going to be a glass half-full kind of person today and hopefully every day.  Enjoy!

www.jimscherer.com

Cookstove Films and Rodney Rascona on assignment

Cookstove Films

Rodney Rascona & Russ & Scott & Chuck & Kendall & Phil & Michael 

and 3 billion people breathing nasty smoke.

Rodney and his production team have been  busily working on an important film for the UN Foundation, Global Alliance for Clean Cook Stoves in Kenya.  Here was a recent post at the close of the first portion of the project.  Good work Team!

Back from Torbi, overnight in Marsabit.

Short post to start, but look for a lot more over the next two days. We’re back from the shoot in Torbi, overnighting in Marsabit on our way back to Nairobi. Though we obviously cannot post much here in Marsabit (super slow internet), I’ll get to it when we’re in Nairobi. But, the shoot was EXCELLENT, the experience unforgettable, and the people we met and who shared their lives with us bring new meaning to the word generous. More soon. And everyone on the the team sends their love and appreciation to their families, friends and all those who helped make this possible.

www.rascona.com

Marketing.........oh yeah!

Marketing.

It is the bane of our existence in the photography/advertising/commercial industry, isn't it?  It is somewhat a necessary evil that I wish didn't need to exist, but I understand the push and pull of needing to get it done.  It is an important element, so people out there know about you, your capabilities, what you shoot, how you work and basically - YOU!

I can't say that years ago in High School or even College,  I ever thought that I would be marketing myself or others.  That simply wasn't one of the things that I got taught when I was in school, but quickly after getting out into the "real world" - I got it.

So, Joshua Weinfeld, one of my photographers is getting into the marketing rhythm, direct mail, e-mail blasts, personal emails, calls, follow-up and more........the wonderful myriad of ways to reach out to others and say, "look at me, look at me!!"  Although, in Joshua's case and in my humble opinion, all of my photographers ~ you SHOULD look at them.  They are AWESOME!  Capable photographers with skills that make you marvel and personalities that make the experiences enjoyable and quality people that make you glad that they are a part of your life.  Seriously.

I guess marketing CAN be a good thing, especially when it can introduce or re-introduce good people that are incredible photographers, that can help you create KILLER work!

Cheers!

www.joshuaweinfeld.com

Ironic LOVE.........everyday.

It's kind of ironic that I am posting this "Valentine's" imagery, because so much pressure is placed upon people around this "love" focused holiday, but truly - it's always been a holiday that I wish it didn't exist.  Why?  Because I really hope that everyone would show their love for each other every day - not just on this designated holiday.  Yes - it's nice for someone to ask you to "Be my Valentine", but wouldn't it be just as nice if we could simply remember to treat each other with kindness everyday and to remember to tell those around you, how much you care for them, all the time?

So, here I am, posting something about love.............. I LOVE my family.  I LOVE my dog.  I LOVE friends.  I LOVE photography.  I LOVE working with so many of you.  I LOVE being a part of the photography and advertising community.  I LOVE being from Boston.  I LOVE having fun.   Oh, and I LOVE chocolate!  So sue me?

Now it's your turn..........can you let your love show?

Thanks Jim for your inspirational imagery.
www.jimscherer.com