Wednesday, March 8, 2017

A day to celebrate women.

International Women's Day.

A day to celebrate the women in our lives and all over the world.  

We are a part of everything.  We are a part of the fabric that makes the world sing. 

We are proud.  We are strong.  We will overcome.  We will resist.  We will be loud.  We will be proud.  We will collaborate.  We will be inclusive.  We will work hard.  
We will expect nothing, but the best and accept nothing less.

Rodney's world has always focused on a can do approach for all.  
Justice. Humility. Equality. Pride.

Thursday, January 26, 2017

So, DO something about it!!!

What to do?  Do SOMETHING!  And that is what many of us are doing.  We will not stand by watching as the world is changing and that can be quite empowering.

As Advertising professionals journalists, we have the power to report, document and inform people and their lives.  Thank goodness for that.

Rodney Rascona is an example of that - he has worked tirelessly over 17+ years in the oddest of place to bring the harsh realities of lives to light.  I had the pleasure of originally meeting Rodney when he shot for Volkswagen - shooting cars all over the place, in incredible locations at the twilight hours for the golden light was what was necessary.  It was an incredible experience where I learned a lot and a thrill was to be had for the long hours, hard work and beautiful finished product that made us all smile upon completion.  That all said, the work that makes me the proudest of Rodney, is the work he's done under the radar, in many ways.  Traveling in 2004 to document the Southeast Asia Tsunami, the hours spent capturing inner beauty of the Haitians after hit by an earthquake, the Ethiopian famine, women fighting for their rights in the Congo and many, many NGO projects, too many to name.

He has done it all and captured these folks sometimes in their harshest hours, but with dignity.

So, here's my call to action for all of us.  We MUST find a way to live out our passion, while helping others.  Find your calling and make it happen.

You can find out more about Rodney and his incredible work, stills and videos:

And Rodney's website:

Tuesday, November 29, 2016

Stepping out of your comfort zone...............

Life is not about walking a straight line, I mean - you can.........but is that the best way to experience life?  Probably not.  

Part of being involved in this crazy, creative Industry - photography, advertising, editorial, publishing, marketing, etc - it's kind of always being ready for whatever is being thrown at you and not letting things really shake you.

So, a straight line is not normally how things's more about ducking when something comes barreling at you unexpectedly, it's making a shoot work when the talent isn't exactly "into it", making a situation turn from disastrous to sensational and somehow finding a silver lining when things kind of look bleak.

Yes, this month seemed to me to be pretty bleak, but letting things stay that way really isn't an option.  I need to (and possibly you too) need to pick myself up by my boot straps and get back on the horse and not be thrown by the unexpected.  Make lemonade out of lemons......and step out of my expected comfort zone and see what is out there.

There are a bunch of people that I run into in daily life that do this all the time - you may be one of them and I feel like many of the photographers that I work with, tend to have that kind of approach to life.  Deal with it and make it work.  So don't expect to follow a straight line........jump in or jump off - find a different way of approaching things.  It MAY just be refreshing.

Thursday, October 6, 2016

A Helping Hand.

A helping hand.
We all could use one from time to time.

Many locales are being ravaged by a hurricane as I type this and on a daily basis there are needs throughout the world.  Rodney has had a chance to lend a hand on a number of projects.  Working on behalf of great clients and impactful projects, such as Global Relief, Red Dirt Road, UNF-GACC, Black Inside, Somalian Exile, The Indian Tsunami, as well as The Pink Door - Haiti.

Our hope is that in our own way - we can lend a hand and be there to help.  Projects that have teeth and that are looking for partners to tell a story, you have found a home.  Rodney can pull together a team that can provide you with the right catalyst to bring your project to fruition with heart and soul.

It will be time again to lend a helping hand and we will be there.
May we all find a way to be there to help.

Thursday, September 15, 2016

What's the story?

Do you ever hang out in places - whether doing work, having a cup of coffee or just waiting for someone and you make up stories about the people you are seeing?  Maybe it is just me, but I like to think that many of us, especially in the creative end of the business - make up these incredible stories about what is going on with this person, who they are meeting, where they have been.  

Ironically, as I thought about this more and more - I realized the correlation between creative minds creating imaginary stories and photography visionaries creating stories with their images - especially still photographers.  One image needs to capture a lot of information - so that the person viewing it can see the details and get it.  I love that!  It's kind of what makes me want to do, what I do each day.  Create a story in one shot (okay - sometimes maybe a few more images than that - but you know what I mean).

So, here's an image.  Joshua shot it......there is a story behind it.
What's the story you think it should tell?

Friday, September 2, 2016

Happy New Year???

It's the last hurrah of Summer, Labor Day weekend!  Hard to believe that the Summer has come and is almost gone.  How did that happen?  Each year - I always think that this is, once again, a time of rebirth.........enjoying the past and jumping full-fledged into a new year.

So, Happy New Year!

Okay - may seem odd to some of you, but many of us aren't beholden to the calendar year - but think of our year by "school year" or "sports season."  So here we are,......beginning again.

I love this time of the year - thinking about all of the fun things to come work wise and being able to make more plans to see my Industry friends who will be in the office, creatively planning things.......collaboration, here we come!

Heath recently had a chance to plan some fun while capturing some awesome Summer fun. 
Lucky Guy!

Tuesday, July 26, 2016

Hope For Haiti: The Pink Door Photographs

EXHIBIT by Rodney Rascona
Location: Big Buoy  1-5 Poland Street, London  W1F 8PR
Opening:  July 27th, 7pm

As the work being displayed is from 2010, it's of great interest to have a voice to share the current condition within Haiti. It's important to Rodney that the photographs continue, since their creation in 2010, continue to educate, inspire and to keep challenges within Haiti - front of mind. This body of images have proven to have the power to be a catalyst for dialogue, to help give life to tired messages, especially as this collection has never been seen in London before.
So in this spirit, we wish to extend an invitation to you, to join us for a short while, to enjoy the collection and one image makers experience 6 weeks post earthquake in Jacmel.  We'd be willing to make the imagery potentially available for other shows, to help increase greater understanding within the international population in which we live in support of press, marketing and communications aspirations.

If you have the opportunity to be at the opening in person, please take the the chance, if not - these images are available online for your personal viewing.