What to do? Do SOMETHING! And that is what many of us are doing. We will not stand by watching as the world is changing and that can be quite empowering.
As Advertising professionals journalists, we have the power to report, document and inform people and their lives. Thank goodness for that.
Rodney Rascona is an example of that - he has worked tirelessly over 17+ years in the oddest of place to bring the harsh realities of lives to light. I had the pleasure of originally meeting Rodney when he shot for Volkswagen - shooting cars all over the place, in incredible locations at the twilight hours for the golden light was what was necessary. It was an incredible experience where I learned a lot and a thrill was to be had for the long hours, hard work and beautiful finished product that made us all smile upon completion. That all said, the work that makes me the proudest of Rodney, is the work he's done under the radar, in many ways. Traveling in 2004 to document the Southeast Asia Tsunami, the hours spent capturing inner beauty of the Haitians after hit by an earthquake, the Ethiopian famine, women fighting for their rights in the Congo and many, many NGO projects, too many to name.
He has done it all and captured these folks sometimes in their harshest hours, but with dignity.
So, here's my call to action for all of us. We MUST find a way to live out our passion, while helping others. Find your calling and make it happen.
You can find out more about Rodney and his incredible work, stills and videos:
http://beakstreetbugle.com/articles/view/565/dont-moan-organise
And Rodney's website:
www.rascona.com
